|
|
|
|
 |
 |
 |
|
|
|
|
Chairman Interviewed by ECN
|
|
|
|
ECN – Electronics Channel News, which is from the house of ITP publications in its
very first edition, one of the prominent features from our Industry will be our
Chairman's interview.
The Midas touch by Aaron Greenwood
The Complete article can be viewed on http://www.itp.net/features/p?id=3958&category=
|
|
|
Chairman Comments on Indian Budget
Budget Gulf News and Khaleej Times interviewed some prominent Indians living in
the UAE including our Chairman, asking them to comment on what they thought of the
new Indian Budget. Chairman was quoted as saying “ The budget is more a political
rather than a financial budget. Chidambaram has done an excellent job by responding
to the demands of various political parties, yet keeping the momentum of economic
growth unobstructed. The budget encourages spending by the middle class by reducing
excise duty on small cars at the same time encouraging the car industry to increase
their output and productivity. A good attempt has been made to build infrastructure
by allocating $4 billion to the sector. However considering the size of the country
more investments are required in this sector. Although NRIs do not look for preferential
treatment the budget has nothing specific to attract NRIs.
|
|
|
|
|
|
|
BEND IT LIKE CITY – 101.6 FM
With great success on the Nikai Sponsored show “ Non Stop Noonsense ” on City FM
101.6FM last year. Nikai has yet again sponsored a show on City FM 101.6FM called
“ Bend it like City ”. The show is aired daily on weekdays from Saturday to Wednesday
from 11am to 3pm. So don’t forget to tune into the show to catch up with the great
music. The show also features Nikai RJ liners and advertisements.
|
|
|
|
RED
Gulf News came out with a magazine called RED on Valentines Day. The magazine focused
on the color red, Nikai had come out with an advertisement and a product feature
in this magazine. There was also an article on the importance of the color red and
we had some comments from our Chairman on the subject.
Chairman was quoted as saying “ Nikai’s logo has always been red. The color has
become more prominent in our communication since 2004 as the company decided to
take red as its corporate color with its new confident positioning of Mr. Reliable.
The use of red has been beneficial for our brand as it helps the brand to get attention.
Also the color is loud and is visible from long distances. It communicates confidence
and is received in a similar manner. It replicates the passion and aggression of
the team behind the brand and its constant efforts to achieve better standards of
product quality and service ”.
|
|
|
|
Hey Glitterati
Nikai released an advertisement in the magazine released by Khaleej Times. This
is an annual Bollywood Masala magazine, which features all the gossip, related to
the Indian film industry and its actors.
|
|
|
DESERT FLYER
Nikai released an advertisement of the 3.5” Personal Media in the American University
of Dubai’s in house newsletter, which is read by all the students of the university.
Nikai also put a special contest for the readers where they had a chance to win
a Nikai MP3 player.
|
Air India Promotion
Air India and Nikai tied up for a promotion where any one who buys an Air India
ticket for any destination from Dubai would get a free Nikai appliance.
The promotion started from 20th of February and will go on till the 20th of March.
The promotion is already a success with so many people storming the Nikai showrooms
to claim their prizes.
Nikai has also produced a Radio spot, which is being aired on City FM 101.6FM.
|
|
|
AIR MILES
Nikai got a three-page product feature in the Air Miles Magazine. Nikai also advertised
in the magazine.
|
|
|
|
Nikai…the first Choice!!
For two weeks in a row, Nikai’s products have been featured in the “GOOD BUY ” section
of the weekly magazine of Gulf News, E+
Last week it was our 3.5” personal media player NDVXU1074LCD, which featured in
the E+ magazine, and this week is the new MP3 player NMP3025V.
|
Emirates Post chooses Nikai for its incentive program
Nikai was the first choice for Emirates Post’s incentive program. Emirates post
gave away Nikai gift vouchers for its sales incentive program, which could be redeemed
for Nikai products at various outlets across the UAE.
|
Filipino Expat
Nikai sponsored a contest in The Filipino Expat magazine.
|
|
|
Mushaira
Nikai once again sponsored the Kavi Sammelan and Mushaira this year. This years
gathering had various well-known Indian poets who had come all the way from India
to take part in this event.
|
New Premium Packaging
The New range of silver finished toasters, electric kettles and coffee makers has
come with an entirely new packaging.
|
|
|
|
|
Stunning Branding!!! At Carrefour Shindagha.
 
|
|
|
|
|
|
|
| © Copyright 2004 www.nikai.com All rights reserved. Terms and conditions |